About Us

Finding Inspiration in Every Turn

Welcome to Natcha Coffee, a global brand under PT Teknologi Solusi Jaya Abadi (TSJA). With over 15 years of experience, we are dedicated to revolutionizing the coffee industry through cutting-edge research and development. Our innovative processes, including carbonic maceration with wine yeast, are designed to unlock the full potential of every coffee bean, delivering a rich, complex cup that stands out.

Based in the scenic highlands of West Java, Indonesia, we cater to coffee enthusiasts and professionals around the globe. Whether you’re a roaster, café owner, or home brewer, Natcha Coffee offers a next-generation coffee experience that knows no borders.

Led by industry expert Natanael Charis and a team of seasoned professionals, we are committed to sustainability, innovation, and quality, bringing exceptional coffee to markets worldwide. Join us in shaping the future of coffee and experience bold, boundary-breaking flavors like never before.

Our Story

The journey of Natcha Coffee began unexpectedly in 2015, during my preparation for the Coffee Masters Competition in London. I’m Natanael Charis, and what started as a moment of panic turned into a discovery that would change everything.

It all began when a group of farmers delivered their beautiful red cherries much earlier than we had agreed. My processing facility wasn’t ready, and I knew the cherries, with their high sugar content, would go bad quickly if I didn’t act fast.

That day, the scorching sun was relentless, and in an effort to save the cherries, I laid out a tarp on the blazing hot patio in front of my house and spread the cherries across it. The heat turned out to be a blessing. As the cherries began to shrink like raisins, something extraordinary happened—aromas of raspberry, blackcurrant, ripe red fruits, and delicate floral notes filled the air.

This accidental discovery amazed me, but I knew the real challenge lay ahead: finding a way to embed these beautiful flavors deep within the beans and preserve them through the entire coffee-processing steps.

Since that day, I’ve been committed to research and development, experimenting relentlessly to perfect the process. This dedication led to the creation of our signature carbonic maceration method with wine yeast, which locks in the unique, complex flavors that define Natcha Coffee.

A Journey of Discovery

What began as a desperate attempt to save a batch of cherries became a testament to the incredible potential of coffee—and the surprising ways nature can lend a hand. But more than anything, I’m reminded of one simple truth:
God is the original artist, and I’m just fortunate to have stumbled upon His masterpiece.

At Natcha Coffee, we honor this journey by crafting coffees that celebrate their unique origins, delivering a truly next-generation coffee experience to the world.